Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
marketing
• Investment for leadership across categories in purposeful brands that consumers love
• Act globally and locally
• Powerful partnerships with our bottling system to bring brands to life in the market.
WE NURTURE A CULTURE WITH A PASSION TO REFRESH THE WORLD. WE MAKE A DIFFERENCE.
We act with a growth mindset, take an expansive approach to what’s possible, and believe in continuous learning to improve our business
and ourselves. We value how we work as much as what we achieve. The behaviors we focus on every day are being:
CURIOUS
• Always seek, never settle
• Ask why or why not, or what if,
or I wonder…
EMPOWERED
• Own it, take accountability
• Each one of us can make a
big difference
AGILE
• Learn by doing, use version
1.0, 2.0, 3.0
• Act with a sense of urgency
INCLUSIVE
• Leverage our broad diversity of people, global network and learnings
• Two brains are better than one (most often)
DONE SUSTAINABLY
• Start with facts, based in science
• Grow our business while reducing our sugar
• Make packaging a circular economy, with a
focus on getting 100% collection to enable
reuse for World Without Waste
• Be water balanced, improving water security
where needed most
• Reduce our carbon footprint
• Source more sustainably and ethically
FOR A BETTER SHARED FUTURE
• Invest in employees’ personal growth and talent
• Empower people’s access to equal opportunities, build inclusion
• Create value for customers—big and the many small
• Support our local communities, both to achieve more and in times of need
• Deliver returns to our investors
